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The platform is rolling out a new feature that permits them to cut down on the amount of AI-created videos appearing in their timelines. This step comes as the service revealed that it now features more than 1 thousand million content made with AI.

Testing and Rollout

The update is in a pilot phase over the following weeks before a global launch. This development aligns with a rise in content created by AI, fueled by new AI video creators.

AI Proliferation Online

Recent reports that approximately a tenth of the fastest-growing channels on a popular video site exclusively feature content made by AI. A considerable share of this content is classified as mass-produced AI material, a label for inferior, factory-style content that is often nonsensical or bizarre.

Our research shows that numerous viewers enjoy content created using AI tools, including digital art to informative clips, and we intend to provide users the power to adjust the amount of that, according to their own likes,” stated a company executive.

AI on the Platform

The service announced that there are presently over a billion videos on its app labeled as AI-generated. Collectively, more than 100 mn videos are submitted to the platform every day, making clips made by AI a relatively small percentage of its overall inventory.

User Control Features

Members will be in a position to reduce or increase the volume of artificial media they watch by opening the topic control setting in the app and choosing AI-made media. Other topics that can already be controlled under the filter cover current affairs, style, aesthetics, and choreography.

AI Disclosure Rules

Its guidelines require content makers to identify lifelike AI-generated content, and it forbids harmful AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be deleted under its community policies.

Additionally, the platform will from now on add an AI-generated watermark to content made using its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This step is intended to deter users from seeking to circumvent the tagging system.

Responsible AI Funding

TikTok is furthermore introducing a $2m educational fund for professionals and groups to develop learning resources about responsible artificial intelligence. This program will support educational bodies focused on training coding and technology.

Content Safety Approach

The video-sharing app has justified its moderation strategy, amid discussion over plans to cut jobs for hundreds of review team members in Britain. The company is set to cut hundreds of positions in its user protection team in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A company official explained that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most distressing content before it gets reviewed by staff. TikTok reported a notable drop in shocking and graphic content seen by human moderators over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”